TY  - BOOK
AU  - Rao, Purba Halady
TI  - Business Analytics : An Application Focus
SN  - 9788120348196
U1  - 658.403 
PY  - 2024///
CY  - Delhi
PB  - PHI Learning P. Ltd.
KW  - Business Analytics : An Application Focus
N1  - Business Analytics : An Application Focus; 1.   Gap Analysis            
2.   Factor Analysis      
3.   Concepts of Cluster Analysis         
4.   Linear Discriminant Analysis         
5.   Logistics Regression           
6.   Predictive Modelling and RFM Analysis   
7.   Decision Tree Approach with CHAID            
8.   Structural Equation Modelling  
9.   Conjoint Analysis 
Case Study I      Medical Treatment             
Case Study II     Brand Loyalty of Sport Drinks in Italian Market
Case Study III    Conjoint Analysis Application on Credit Card Industry
Index
ER  -