TY  - BOOK
AU  - Kapoor, Satish K and Kansal, Purva
TI  - Basics of Distribution Management
SN  - 9788120321823
U1  - 658.84 
PY  - 2022///
CY  - Delhi
PB  - PHI Learning
KW  - Distribution Management
N1  - Basics of Distribution Management; Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a system
ER  -