TY  - BOOK
AU  - Kumar, Kuldeep 
TI  -  Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry
PY  - 2023///
CY  - Haryana
PB  - Amity University ( Amity Business School)
KW  - Auto Refinish Paint, branding, brand equity, perceived quality, brand awareness, perceived value, brand image, customer satisfaction, customer delight, Original Equipment Manufacturer, Automobile industry
ER  -