TY - BOOK AU - Henricks, Barbara Cave AU - Shelton, Rusty TI - Mastering the new media landscape: : embrace the micromedia minset SN - 9781626565807 U1 - 658.872 HEN-M PY - 2016/// CY - Oakland PB - Berrett koohler pub.inc. KW - Business & Economics / E-Commerce / Digital Marketing, Business & Economics / E-Commerce / General, Business & Economics / Economics / General, Business & Economics / Economics / Theory, Business & Economics / General, Business & Economics / Industries / Media & Communications, Business & Economics / Marketing / General, Business & Economics / Marketing / Research, Business & Economics / Public Relations, Business & Economics / Research & Development, Business & Economics / Sales & Selling / General, Business & Economics / Sales & Selling / Management, Computers / Online Services, Computers / Design, Graphics & Media / General, Computers / Information Technology, Digital media, Electronic book, Information technology -- Social aspects, Internet in public relations, Internet marketing N1 - Business & Economics / E-Commerce / Digital Marketing, Business & Economics / E-Commerce / General, Business & Economics / Economics / General, Business & Economics / Economics / Theory, Business & Economics / General, Business & Economics / Industries / Media & Communications, Business & Economics / Marketing / General, Business & Economics / Marketing / Research, Business & Economics / Public Relations, Business & Economics / Research & Development, Business & Economics / Sales & Selling / General, Business & Economics / Sales & Selling / Management, Computers / Online Services, Computers / Design, Graphics & Media / General, Computers / Information Technology, Digital media, Electronic book, Information technology -- Social aspects, Internet in public relations, Internet marketing UR - https://www.google.co.in/books/edition/Mastering_the_New_Media_Landscape/zGvgCgAAQBAJ?hl=en&gbpv=1&dq=9781626565807&pg=PT6&printsec=frontcover ER -