TY - BOOK AU - Bono, Edward De TI - Serious Creativity: : How to Be Creative Under Pressure and Turn Ideas into Action SN - 9780091939700 U1 - 153.35 BON-S PY - 2015/// PB - Ebury Digital KW - Business & Economics / Workplace Culture, Self-Help / General, Psychology / Creative Ability, Self-Help / Creativity, Creative thinking, Lateral thinking N1 - PART 1 THE NEED FOR CREATIVE THINKING Take-away Value The Theoretical Need for Creativity The Practical Need for Creativity Information and Creativity Misperceptions About Creativity Sources of Creativity Lateral Thinking Perception and Processing Design and Analysis ‘The Uses of Creative Thinking PART 2 LATERAL THINKING TOOLS AND TECHNIQUES ‘The Six Thinking Hats The Creative Pause Focus Challenge Alternatives ‘The Concept Fan Concepts Provocation Movement. Setting Up Provocations ‘The Random Input Sensitizing Techniques Application of the Lateral Thinking Techniques Harvesting ‘The Treatment of Ideas Formal Output Group or Individual UR - https://www.google.co.in/books/edition/Serious_Creativity/vsz3BQAAQBAJ?hl=en&gbpv=1&printsec=frontcover ER -