TY  - BOOK
AU  - Clarke, Alan
TI  - International hospitality management: : concept and cases
SN  - 9780750666756
U1  - 647.94068 CLA-I 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Business & Economics / Industries / Hospitality, Travel & Tourism, Business & Economics / International / General
N1  - 1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
UR  - https://www.google.co.in/books/edition/International_Hospitality_Management/3rDpzAdwqmUC?hl=en&gbpv=1&dq=International+hospitality+management+by+clarke&printsec=frontcover
ER  -