TY  - BOOK
AU  - Albaum, Gerald
TI  - International Marketing and Export Management
SN  - 9788131791189
U1  - 658.84 ALB-I 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Pub.
N1  - International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
UR  - https://www.google.co.in/books/edition/International_Marketing_and_Export_Manag/cTw8bFFzzngC?hl=en&gbpv=1&dq=9788131791189&printsec=frontcover
ER  -