TY  - BOOK
AU  - Shanker, Ravi
TI  - Services Marketing
SN  - 8174462678
U1  - 658.8 SHA-S 
PY  - 2005///
CY  - New Delhi
PB  - Excel Books
KW  - Tourism and Travel Service, Financial Service, Media Service Marketing
N1  -  Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services
UR  - https://books.google.co.in/books?id=qqJCZE8kNP4C&printsec=frontcover&dq=8174462678&hl=en&sa=X&ved=0ahUKEwiqy8W4o_DkAhWDvo8KHTv_BwEQ6AEIKDAA#v=onepage&q=8174462678&f=false
ER  -