TY  - BOOK
AU  - Paco, Underhill
TI  - Why we Buy : The Science of Shopping
SN  - 9780684849140
U1  - 658.834 UND-W 
PY  - 2000///
CY  - New York
PB  - Simon & Schuster
KW  - Marketing › Research  Business & Economics / Consumer Behavior Business & Economics / General Business & Economics / Marketing / Research Social Science / Anthropology / Cultural & Social
UR  - https://books.google.co.in/books?id=euHukAn4KuYC&newbks=0&printsec=frontcover&dq=Why+we+Buy+:+The+Science+of+Shopping&hl=en&source=newbks_fb&redir_esc=y#v=onepage&q=Why%20we%20Buy%20%3A%20The%20Science%20of%20Shopping&f=false
ER  -