TY  - BOOK
AU  - Menon, Arpita
TI  - Media Planning and Buying
SN  - 9780070147607
U1  - 659.111 MEN-M 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mcgraw Hill
N1  - 1. Roles and Structures

2. Media Basics

3. Media Strategy

4. TD Definition

5. Market Prioritization

6. Media Weights

7. Media Mix Decisions

8. Scheduling

9. Building a Plan

10. Evaluating Media Buys

11. The Buying Process

12. Plan Implementation

13. Budget Setting

14. Solutions Approach
UR  - https://books.google.co.in/books?id=nIIiBAAAQBAJ&printsec=frontcover&dq=Media+Planning+and+Buying+by+menon&hl=en&sa=X&ved=0ahUKEwj4v7aDj7XnAhWXXisKHfw1BksQ6AEIKDAA#v=onepage&q=Media%20Planning%20and%20Buying%20by%20menon&f=false
ER  -