TY  - BOOK
AU  - Ferguson & Eastman
TI  - Electronic Media
SN  - 9788131506622
U1  - 302.23 EAS-E 
PY  - 2006///
CY  - New Delhi
PB  - WadsWorth
N1  - 1. Programming Resources and Constraints
2. Broadcast Television Strategies
3. Cable Satellite and Online Strategies
4. Radio Programming
UR  - https://books.google.co.in/books?id=SeoJAAAAQBAJ&printsec=frontcover&dq=electronic+media+by+eastman&hl=en&sa=X&ved=0ahUKEwiBu82a56rnAhUo6nMBHX26C-IQ6AEIKDAA#v=onepage&q=electronic%20media%20by%20eastman&f=false
ER  -