TY  - BOOK
AU  - Kapferer, Jean-Neel
TI  - New Strategic Brand Management
SN  - 9780749450854
U1  - 658.827 KAP-N 
PY  - 2008///
CY  - London
PB  - Kogan Page
N1  - 1. Why is Branding so Strategic
2. The Challenges of Modern markets
3. Creating and Sustaining Brand Equity
4. Brand Valuation
UR  - https://books.google.co.in/books?id=8PoItiB7bicC&pg=PA118&dq=9780749450854&hl=en&sa=X&ved=0ahUKEwj7ieqc04zmAhWMWX0KHSf1BiUQ6AEIKDAA#v=onepage&q=9780749450854&f=false
ER  -