TY  - BOOK
AU  - Albaum, Gerald
TI  - International Marketing and Export Management
SN  - 9788131791189
U1  - 658.84 ALB-I 
PY  - 2013///
CY  - Noida
PB  - Pearson
KW  - International Environment: Government, Political and Legal forces,Market Entry Strategies,Product Decisions
N1  - Table of Content
International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
Salient Features
• Updated to take account of the global economic crisis
• New cases studies including BP's problems in the Gulf of Mexico and Toyota's worldwide recalls, along with more practical examples and vignettes throughout the text
• Increased coverage of the service sector
• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt
• Greater emphasis on corporate social responsibility and ethics
UR  - https://books.google.co.in/books?id=cTw8bFFzzngC&printsec=frontcover&dq=international+marketing+and+export+management+by+albaum&hl=en&sa=X&ved=0ahUKEwjNv47dzuvkAhVJiHAKHaMjBCQQ6AEIKjAA#v=onepage&q=international%20marketing%20and%20export%20management%20by%20albaum&f=false
ER  -