TY  - BOOK
AU  - Mcquail, Denis
TI  - Communication Models
SN  - 9780582036505
U1  - 302.230228 MCQ-C 
PY  - 1993///
CY  - London
PB  - Prentice Hall
N1  - 1. Introduction
2. Basic Models
3. Personal Influence Diffusion and Short Term Effects of Mass Communication on Individuals
4. Effects of Mass Communication on Culture and Society
5. Audience Centred Model
6. Media Organization Selection and Production
7. Planned Communication
8. New Media and the Information Society
9. International Communication

UR  - https://books.google.co.in/books?id=rn5ACwAAQBAJ&printsec=frontcover&dq=communication+models+by+mcquail&hl=en&sa=X&ved=0ahUKEwjKvZ_jn6jnAhU84zgGHX9IB0oQ6AEIKDAA#v=onepage&q=communication%20models%20by%20mcquail&f=false
ER  -