TY  - BOOK
AU  - Devi, Meena
TI  - Advertising and Media Management
SN  - 9788190738545
U1  - 659.1 DEV-A 
PY  - 2009///
CY  - New Delhi
PB  - Alfa Pub.
KW  - Advertising & public relations
N1  - 1. Basic Facts of Advertising
2. Functions of Advertising
3. Theories of Advertising
4. Advertising Agencies
5. Advertising for Social Welfare
6. Functions of Advertising Department
7. Creativity in Newspaper and Magazines
9. Classification of Advertising
10. Layout and Designs in Advertising
11. Role of Media in Advertising
12. Print Media in India
13. Information Technology and Media
ER  -