TY  - BOOK
AU  - Gupta, R C
TI  - Brand Management
SN  - 9789380937403
U1  - 658.827 GUP-B 
PY  - 2011///
CY  - New Delhi
PB  - Alfa pub.
N1  - 1. Introduction to Brand Management
2. Typology of Brand
3. Brand and Products
4. Marketing Advantages of Strong Brand
5. Building Brand Commitment
6. Brand Personality
7. Luxury Fashion Brand
8. Integrated Marketing Communications
9. Branding and Markets Segmentation
10. Role of Brand trust and Brand Affect
11. Country Equity and Country Branding
12. Consequences of Brand Loyalty
13. Sources of Brand Value
14. Drivers of Brand Value

ER  -