TY  - BOOK
AU  - Cooper, Donald R
TI  - Business Research Methods
SN  - 9781259001857
U1  - 658.0072 COO-B 
PY  - 2017///
CY  - Chennai
PB  - Mcgraw Hill
KW  -  Introduction to Business Research,The Design of Business Research,The Sources and Collection of  Data
N1  - Part 1: Introduction to Business Research

1. Research in Business 

2. Ethics in Business Research 

3. Thinking Like a Researcher 
 
4. The Research Process: An Overview 

5. Clarifying the Research Question through Secondary Data and Exploration 

Part 2: The Design of Business Research

6. Research Design: An Overview 

7. Qualitative Research 

8. Observation Studies 

9. Experiments 

10. Surveys 

Part 3: The Sources and Collection of  Data

11. Measurement 

12. Measurement Scales 

13. Questionnaires and Instruments

14. Sampling 

Part 4: Analysis and Presentation of  Data

15. Data Preparation and Description 

16. Exploring, Displaying, and Examining Data 

17. Hypothesis Testing 

18. Measures of Association

19. Multivariate Analysis: An Overview 

20. Presenting Insights and Findings: Written Reports 

21. Presenting Insights and Findings: Oral Presentations 

Case index 

Appendices

Appendix A: Business Research Requests and Proposals (with Sample RFP) 

Appendix B: Focus Group Discussion Guide 

Appendix C: Nonparametric Significance Tests  Appendix D: Selected Statistical Tables 

References 

Glossary 

Photocredits 

Name Index 

Company Index 

Subject Index
UR  - https://books.google.co.in/books?id=a5OkDwAAQBAJ&printsec=frontcover&dq=business+research+methods+cooper&hl=en&sa=X&ved=0ahUKEwiooJbk95DlAhULaI8KHd47BykQ6AEIKTAA#v=onepage&q=business%20research%20methods%20cooper&f=false
ER  -