TY  - BOOK
AU  - Herschey, Mark
TI  - Managerial Economics
SN  - 9789812439000
U1  - 332.502468 HIR-M 
PY  - 2004///
CY  - Sengapore
PB  - Thomson Asia P.ltd
KW  - Demand Analysis and Estimation,Production and Competitive Markets,Imperfect Competition
N1  - Table of Contents
Part I: Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply

Part II: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting

Part III: Production and Competitive Markets
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets

Part IV: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices

Part V: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy


UR  - https://books.google.co.in/books?id=DvAV1uiLG8QC&printsec=frontcover&dq=Managerial+Economics+By:+Herschey,+Mark.&hl=en&sa=X&ved=0ahUKEwj2p5bnvKXlAhXItI8KHfUYCTsQ6AEIKjAA#v=onepage&q=Managerial%20Economics%20By%3A%20Herschey%2C%20Mark.&f=false
ER  -