TY - BOOK AU - Muhlbacher Lee, Hans TI - International Marketing SN - 658.84 MUH-I PY - 1999/// CY - New Delhi PB - Thomson UR - https://books.google.co.in/books?id=cDmvBBJaTfIC&printsec=frontcover&dq=international+marketing+by+++Muhlbacher+Lee,+Hans&hl=en&sa=X&ved=0ahUKEwjkrY3sxNfkAhUgS48KHSAkBsIQ6AEIKDAA#v=onepage&q=international%20marketing%20by%20%20%20Muhlbacher%20Lee%2C%20Hans&f=false ER -