TY  - BOOK
AU  - Mariotti, John
TI  - Smart Things to know about Brand & Branding
SN  - 9798173101273
U1  - 658.827 MAR-S 
PY  - 1999///
CY  - New Delhi
PB  - Indian Book Distributers
KW  - 1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands
N1  - 1.The Brand
2. Brand Origin and Image
3. A Brand Benefits
4. Building a Brand
5. brand Influence
6. Brand Extensions
7. Protecting a Brand
8. brand Management
9. Private brands
ER  -