TY  - BOOK
AU  - Berry,Michael J.A.
TI  - Mastering Data Mining
SN  - 9788126518258
CY  - Delhi
KW  - IT & CS
UR  - Part I: Setting The Focus  Data Mining in Context Why Master the Art? Data Mining Methodology: The Virtuous Cycle Revisited Customers and Their Lifecycles    Part II: The Three Pillars Of Data Mining  Data Mining Techniques and Algorithms Data, Data Everywhere... Building Effective Predictive Models Taking Control: Setting Up a Data Mining Environment    Part III: Case Studies  Who Needs Bag Balm and Pants Stretchers Who Gets What? Building a Best Next Offer Model for an Online Bank Please Don't Go! Churn Modeling in Wireless Communication Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry Who Is Buying What? Getting to Know Supermarket Shoppers Waste Not, Want Not: Improving Manufacturing Processes. The Societal Context: Data Mining and Privacy
ER  -