TY  - BOOK
AU  - O' Guinn, Thomas
AU  - Allen, Chris T
TI  - Advertising Management : With integrated Brand Promotion
SN  - 9788131509128
U1  - 659.19 OGU-A 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising and public relations
N1  - 1. The Process : Advertising and Integrated Brand Promotion in Business and Society
2. Planning : Analyzing Advertising and Integrated Brand promotion Environments
3. Preparing the Message
4. Placing the Message in Conventional and New Media
5. Integrated Brand Promotion

ER  -