TY  - BOOK
AU  - Murphy, Herta A
TI  - Effective Business Communication
SN  - 9780071165877
U1  - 658.45 MUR-E 
PY  - 2000///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication  PART II: BUSINESS COMMUNICATION IN CONTEXT  Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context  PART III: MESSAGE DESIGN  Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages  PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS  Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages  PART V: WRITTEN COMMUNICATION, REPORTS  Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals  PART VI: STRATEGIES FOR ORAL COMMUNICATION  Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings  PART VII: THE JOB APPLICATION PROCESS  Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
N1  - Chapter 1: Effective Communications in Business
Chapter 2: The 7 C's of Effective Communication

PART II: BUSINESS COMMUNICATION IN CONTEXT

Chapter 3: Business Communication and the Global Context
Chapter 4: Business Communication and the Ethical Context
Chapter 5: Business Communication and the Technology Context

PART III: MESSAGE DESIGN

Chapter 6: The Process of Preparing Effective Business Messages
Chapter 7: The Appearance and Design of Business Messages
Chapter 8: Good News and Neutral Messages

PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS

Chapter 9: Bad News Messages
Chapter 10: Persuasive Written Messages

PART V: WRITTEN COMMUNICATION, REPORTS

Chapter 11: Short Reports
Chapter 12: Long (Formal) Reports
Chapter 13: Proposals

PART VI: STRATEGIES FOR ORAL COMMUNICATION

Chapter 14: Strategies for Successful Speaking and Successful Listening
Chapter 15: Strategies for Successful Informative and Persuasive Speaking
Chapter 16: Strategies for Successful Interpersonal Communication
Chapter 17: Strategies for Successful Business and Group Meetings

PART VII: THE JOB APPLICATION PROCESS

Chapter 18: The Job Application Process--The Written Job Presentation
Chapter 19: The Job Application Process--Interviews and Follow-up
UR  - https://www.google.co.in/books/edition/Effective_Business_Communications/WftGPgAACAAJ?hl=en
ER  -