TY  - BOOK
AU  - KRISHNAMOORTHY, R
AU  - R KRISHNAMOORTHY
TI  - Introduction to Rural Marketing
SN  - 978-93-5142-258-7
U1  - 658.800954 KRI-I 
PY  - 2008///
CY  - New Delhi
PB  - Himalaya
KW  - Introduction to Rural Marketing
N1  - 1. Nature and Scope of Rural Marketing
2. Exploring the Growing Rural Market
3. Rural Consumer Behaviour
4. Rural Marketing Research
5. Rural Market Segmentation
6. Rural Marketing Mix
7. Product and Pricing
8. Distribution in Rural Market
9. Organised Rural Retailing
10. Rural Promotion
11. Developing the Sales Force for Rural Market
12. Marketing of Consumer Goods and Services
13. Corporate Initiatives in Rural Market
14. Agricultural Marketing
15. Defects in the Agricultural Marketing System and Lines of Improvement-Part I
16. Defects in the Agricultural Marketing System and Lines of Improvement-Part II
17. Co-Operative Marketing
18. Recent Trends in Agricultural Produce Marketing
19. Agricultural Finance and Role of Institutions
20. Agricultural Pricing
21. Globalisation and Agriculture
22. Marketing of Agricultural Inputs
23. Agricultural Inputs and Customer Relationship Management
24. Ethics In Sales and Marketing
25. Understanding The Rural Market-A Practical Approach
ER  -