TY  - BOOK
AU  - CHUNAWALLA, S A
AU  - S A CHUNAWALLA
TI  - Advertising Sales and Promotion Management
SN  - 978-93-5202-886-3
U1  - 658.8 CHA-A 
PY  - 2009///
CY  - New Delhi
PB  - Himalaya Pub.
KW  - Advertising Sales,Marketing
N1  - Contents :

1. Basic Concepts of Promotion Communications
2. Fundamentals of Advertising 
3. Advertising Research 
4. Marketing and Advertising Planning 
5. Advertising Agency 
6. Market Analysis: Segmentation and Targeting 
7. Creativity, Creative Strategy and Copywriting 
8. Art Direction
9. Media Planning 
10. Print Media 
11. Electronic Media : TV-The New Golden Goose
12. Electronic Media : Radio
13. Outdoor and Transit Media 
14. Media of the New Millennium-Internet 
15. Advertising Regulation 
16. Word of Mouth Advertising 
17. Direct Marketing 
18. Sales Promotion 
19. Public Relations
20. Nature and Scope of Sales Management
21. Sales Management, Personal Selling and Salesmanship 
22. Personal Selling Objectives 
23. Sales-Related Marketing Policies
24. Personal Selling Strategy 
25. The Job of a Sales Manager
26. Sales Organisation
27. Personnel Management in the Selling Field
28. Recruiting Sales Personnel 
29. Selecting Sales Personnel 
30. Sales Training 
31. Execution and Evaluation Sales Training Programmes 
32. Motivation and Morale of Sales Persons 
33. Compensating Sales Persons
34. Management of Sales Expenses 
35. Sales Meeting and Sales Contests 
36. Controlling Sales People-Evaluation and Supervision 
37. Sales Budget 
38. Sales Quotas 
39. Sales Territories 
40. Sales Control and Cost Analysis
UR  - https://books.google.co.in/books?id=1fQuLiaGY4YC&printsec=frontcover&dq=Advertising+Sales+and+Promotion+Management&hl=en&sa=X&ved=0ahUKEwjy1PCN_pfiAhVEYysKHRAqDbkQ6AEILzAB#v=onepage&q=Advertising%20Sales%20and%20Promotion%20Management&f=false
ER  -