TY  - BOOK
AU  - Keller, Kevin Lane 
AU  - Kevin Lane
TI  - STRATEGIC BRAND MANAGEMENT
SN  - 9789332542204
U1  - 658.827 KEL-S 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Pub
KW  - STRATEGIC BRAND MANAGEMENT
N1  - PART I            Opening Perspectives

Chapter 1        Brands and Brand Management

PART II           Developing a Brand Strategy
Chapter 2       Customer-based Brand Equity and Brand
                          Positioning
Chapter 3       Brand Resonance and the Brand Value
                          Chain

PART III         Designing and Implementing Brand
                          Marketing  Programs
Chapter 4       Choosing Brand Elements to Build Brand
                          Equity
Chapter 5       Designing Marketing Programs to Build
                          Brand Equity
Chapter 6       Integrating Marketing Communications to
                          Build Brand  Equity
Chapter 7       Leveraging Secondary Brand Associations
                          to Build Brand Equity

PART IV         Measuring and Interpreting Brand
                         Performance

Chapter          Developing a Brand Equity Measurement
                          and Management System
Chapter 9       Measuring Sources of Brand Equity:
                          Capturing Customer Mind-Set
Chapter 10     Measuring Outcomes of Brand Equity:
                          Capturing Market Performance

PART V           Growing and Sustaining Brand Equity

Chapter 11     Designing and Implementing Branding
                           Architecture Strategies
Chapter 12     Introducing and Naming New Products
                           and Brand Extensions
Chapter 13     Managing Brands Over Time
Chapter 14     Managing Brands Over Geographic
                          Boundaries and Market Segments

PART VI          Closing Perspectives
Chapter 15     Closing Observations


UR  - https://books.google.co.in/books?id=cofhZbwwFuYC&pg=PR21&dq=strategic+brand+management+by+keller&hl=en&sa=X&ved=0ahUKEwjf2K60oojgAhVReysKHSgEAAAQ6AEIKDAA#v=onepage&q=strategic%20brand%20management%20by%20keller&f=false
ER  -