TY  - BOOK
AU  - Dennison, Dell
TI  - The advertising handbook for small business : make a big impact with a small budget
SN  - 9788172247409
U1  - 659.1 DEN-A 
PY  - 1999///
CY  - New Delhi
PB  - Jaico Pub.
KW  - 1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio
N1  - 1. Creating an Identity : The most Important thing You Will Ever do in Advertising
2. Positioning for Success
3. Getting Started with Your ad Plans
4. Advertising without an Agency
5. Working with an ad Agency
6. Effective Copywriting
7. Creating Design that Sels
8. A Word About Your Logo and Corporate Identity
9. How to Use Newspaper
10. How to use Radio
ER  -