TY  - BOOK
AU  - Wilcox, Dennis
AU  - Dennis L
TI  - Public Relations: Strategies and Tactics
SN  - 9788131727430
U1  - 659.2 WIL-P 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Strategy,Tactics, Corporations, Politics and Government
N1  - Part I: Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Part II: Process
Research
Program Planning
Communication
Evaluation
Part III: Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Part IV: Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Part V: Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel
UR  - https://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false
ER  -