TY  - BOOK
AU  - Coughlan, Anne T
TI  - MARKETING CHANNELS
SN  - 9788131717431658.
U1  - 658.87 MAR-M 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - MARKETING CHANNELS
UR  - https://books.google.co.in/books?id=cNWd4pVryuEC&pg=PR19&dq=marketing+channels+by+coughlan&hl=en&sa=X&ved=0ahUKEwiijemS3frkAhUC2o8KHV0jAZQQ6AEIKDAA#v=onepage&q=marketing%20channels%20by%20coughlan&f=false
ER  -