TY  - BOOK
AU  - Kotler, Philip
TI  - MARKETING FOR HOSPITALITY AND TOURISM
SN  - 9788131722244
U1  - 647.940688 KOT-M 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Pub.
KW  - ASH
N1  - 1. Understanding the Hospitality and Tourism Marketing Process
2. Developing Hospitality and Tourism Marketing Opportunities and Strategies
3. Developing the Hospitality and Tourism Marketing Mix
4. Managing Hospitality and Tourism Marketing
UR  - https://books.google.co.in/books?id=PnERvpCI5QYC&pg=PA23&dq=marketing+for+hospitality+and+tourism&hl=en&sa=X&ved=0ahUKEwipp-fOw7nnAhU9xDgGHe7uCl0Q6AEIPDAC#v=onepage&q=marketing%20for%20hospitality%20and%20tourism&f=false
ER  -