TY  - BOOK
AU  - Lane, W Ronald
TI  - KLEPPNER`S ADVERTISING PROCEDURE
SN  - 9788131719558
U1  - 659.1 LAN-A 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Pub.
KW  - KLEPPNER`S ADVERTISING PROCEDURE
N1  - 1. The Place of Advertising
2. Planning the Advertising
3. Managing the Advertising
4. Media
5. Creating the Advertising
6.  Other Environment of Advertising
UR  - https://books.google.co.in/books?id=E1D-b7sCmEAC&printsec=frontcover&dq=kleppner%27s+advertising+procedure&hl=en&sa=X&ved=0ahUKEwiFlv_xga3nAhWNbisKHdCvCx8Q6AEISTAE#v=onepage&q=kleppner's%20advertising%20procedure&f=false
ER  -