TY  - BOOK
AU  - Subroto, Sengupta
AU  - Subroto, Sengupta
TI  - Brand Positioning
SN  - 0074624016
U1  - 658.827SEN-B 
PY  - 1999///
CY  - New Delhi
PB  - TMH
N1  - 1. Brand Positioning : Definitions and Illustration
2. Of What Stuff is it made
3. Positioning is Rooted in Product Features or is it
4. The Pursuit of Differential Advantage
5. Symbols by which we live and buy
6. Positioning Successes
7. A fresh Look at advertising Objectives
8. Other Authors, other Approaches
9. How Agencies View Positioning
10. Stretch Your Brand but Watch its Limits
11. Reading Minds
12. The Fountainhead Decision

UR  - https://www.google.co.in/books/edition/Brand_Positioning/c40iBAAAQBAJ?hl=en&gbpv=1&dq=brand+positioning&printsec=frontcover
ER  -