TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler, Philip
TI  - A Frame Work for Marketing Management
SN  - 9788131716717
PY  - 2009///
CY  - New Delhi
PB  - Pearson Pub.
KW  - 1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth
N1  - 1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth
UR  - https://www.google.co.in/books/edition/Framework_for_Marketing_Management/_gfHq9LU3igC?hl=en&gbpv=1&dq=9788131716717&printsec=frontcover
ER  -