TY  - BOOK
AU  - Laudon,Kenneth C
TI  - E-COMMERCE: BUSINESS TECHNOLOGY SOCIETY
SN  - 9788131725412
U1  - 658.872 LAU-E 
PY  - 2009///
PB  - Pearson
KW  -  E-COMMERCE INFRASTRUCTURE, E-COMMERCE MARKETING AND ADVERTISING,SOCIAL, MOBILE, AND LOCAL MARKETING
N1  - Table of Content
"1.    INTRODUCTION TO E-COMMERCE

2.    E-COMMERCE INFRASTRUCTURE

3.    BUILDING AN E-COMMERCE PRESENCE

4.    E-COMMERCE SECURITY AND PAYMENT SYSTEMS

5.    E-COMMERCE BUSINESS STRATEGIES

6.    E-COMMERCE MARKETING AND ADVERTISING

7.    SOCIAL, MOBILE, AND LOCAL MARKETING

8.    ETHICS, LAW, AND E-COMMERCE

9.    ONLINE MEDIA

10. ONLINE COMMUNITIES

11. E-COMMERCE RETAILING AND SERVICES

12. B2B E-COMMERCE"
UR  - https://books.google.co.in/books?id=n4bUGAAACAAJ&dq=E-COMMERCE:+BUSINESS+TECHNOLOGY+SOCIETY&hl=en&sa=X&ved=0ahUKEwic_ICM7frkAhVInI8KHXY9CBwQ6AEIKDAA
ER  -