TY - BOOK AU - Andrew C. Gross, Peter M. Banting, Kindsay N. Meredith-David Ford AU - Andrew C. Gross AU - Andrew C. Gross, Peter M. Banting, Kindsay N. Meredith-David Ford AU - Andrew C. Gross, Peter M. Banting, Kindsay N. Meredith-David Ford TI - Business Marketing PY - 1998/// PB - AITBS KW - Marketing ER -