TY  - BOOK
AU  - Batra, Rajeev
TI  - ADVERTISING MANAGEMENT
SN  - 9788177588507
U1  - 659.1 BAT-A 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Pub.
KW  - Advertising Management
KW  - 1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes
N1  - 1.The Field of advertising Management
2. Advertising Planning and Decision making
3. Integrated marketing Communications
4. Setting Goals and objective
5. How advertising Works ; Some Research result
6. Segmentation and Positioning
7. attention and Comprehension
8. Understanding benefit Attitudes
UR  - https://www.google.co.in/books/edition/Advertising_Management/trqPlpLpjyAC?hl=en&gbpv=1&dq=advertising+management+by+batra&printsec=frontcover
ER  -