TY  - BOOK
AU  - GAY, Richard
TI  - Online Marketing : A Customer LED Approach
SN  - 9780199239009
U1  - 658.872 GAY-O 
PY  - 2009///
CY  - New Delhi
PB  - Oxford
KW  - Online Marketing a Customer LED
N1  - Principles and Drivers of the New Marketing Environment
Strategy and Models for the Virtual World
Online Marketing Planning Issues
Online Marketing Research - Principles and Practice
Online Buyer Behaviour
Positioning for Traffic and Profit. Search Engine Optimisation
Permission and Personalisation Online
Website Development - Design and Content
The Online Product
Pricing Issues on the Web
Online Communication Tools
Online Distributuion and Procurement
Online Marketing Legal Issues
UR  - https://books.google.co.in/books?id=wLipF4vctU4C&printsec=frontcover&dq=online+marketing+by+richard+gay&hl=en&sa=X&ved=0ahUKEwj995WUxuHlAhUQiHAKHckZBN8Q6AEIKDAA#v=onepage&q=online%20marketing%20by%20richard%20gay&f=false
ER  -