TY  - BOOK
AU  - SALVATORE,K SALVATORE
AU  - Dominic K SALVATORE
TI  - Managerial Economics
SN  - 9780199467068
U1  - 338.5024658 SRI-M 
PY  - 2009///
PB  - Oxford
KW  - Managerial Economics
N1  - PART ONE: INTRODUCTION

The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools


PART TWO: DEMAND ANALYSIS
Demand Theory
Demand Estimation
Demand Forecasting


PART THREE: PRODUCTION AND COST ANALYSIS
Production Theory and Estimation
Cost Theory and Estimation


PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES
Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices


PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
Regulation and Antitrust: The Role of Government in the Economy
Risk Analysis
Long-Run Investment Decisions: Capital Budgeting
ER  -