TY  - BOOK
AU  - Mitra, Meera
TI  - It` s Only Business: India's corporate social responsiveness in a globalized world
SN  - 9780198060260
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Business & Economics / Development / Business Development, Corporations -- India, Globalization -- Social aspects -- India, Globalization; Social aspects; India., India, Social responsibility of business -- India, Social responsibility of business; India
N1  - Foreword by Narayana Murthy, Chairman, Infosys, Preface to the paperback edition; Preface; Acknowledgements; Introduction;
1.: Being Politically Correct about CSR
2.: Learning Legacy: India's Society-Business Interface
3.: Scoring Social Sensitivities: Ahead of Law
4.: Eye on it: Preparing for change and Managing change
5.: Developing Markets and Marketing Development
6.: Civil Society Upsurge: India's NGO and CSR
7.: Embedding CSR in India
8.: Governments Preparing for CSR Global and Indian Response
9.: The Future Ahead; Annexures
UR  - https://global.oup.com/academic/product/its-only-business-9780198060260?cc=in&lang=en&#
ER  -