TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O C
TI  - Marketing: Concept and Strategies
SN  - 9788177225204
U1  - 658.8 PRI-M 
PY  - 2009///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing Concept
UR  - https://books.google.co.in/books?id=p65wkmcZBGsC&pg=PA1&dq=marketing+by+pride&hl=en&sa=X&ved=0ahUKEwiTlt35w53lAhUbTI8KHbIDCkIQ6AEIYTAI#v=onepage&q=marketing%20by%20pride&f=false
ER  -