TY  - BOOK
AU  - BALAJI, B
TI  - Services Marketing and Management
SN  - 9788121921619
U1  - 658.8 BAL-S 
PY  - 2009///
CY  - New Delhi
PB  - S Chand
N1  - Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
UR  - https://books.google.co.in/books?id=pe6ZhsRRlnoC&printsec=frontcover&dq=services+marketing+and+management+by+balaji&hl=en&sa=X&ved=0ahUKEwjNspLA4O3kAhUKs48KHaDWBX0Q6AEIKDAA#v=onepage&q=services%20marketing%20and%20management%20by%20balaji&f=false
ER  -