TY  - BOOK
AU  - Mukerjee, K
TI  - PRODUCT MANAGEMENT TEXT AND CASES
SN  - 9788120337251
U1  - 658.56 MUK-P 
PY  - 2009///
PB  - JAICO PUB HOUSE
KW  - PRODUCT MANAGEMENT
N1  - 1. INTRODUCTION
2. ROLE OF THE PRODUCT MANAGER
3. FUNDAMENTALS OF PRODUCT MANAGEMENT
4. COMPETITIVE STRATEGY FOR PRODUCTS
5. NEW PRODUCT DEVELOPMENT
6. PRODUCT LIFE CYCLE STRATEGIES
7. BUILDING THE BRAND
8. PRODUCT DISTRIBUTION
9. PRODUCT PROMOTION AND PRICING
10. PRODUCT INNOVATION
11. CUSTOMER RELATIONS MANAGEMENT STRATEGIES FOR PRODUCT MANAGERS
12. INFORMATION SYSTEMS FOR PRODUCT MANAGEMENT
Index
UR  - https://www.phindia.com/Books/BookDetail/OTc4ODEyMDMzNzI1MQ
ER  -