TY  - BOOK
AU  -  Parameswaran, MG
TI  - FCB-ulka Brand Building Advertising
SN  - 9780074633380
U1  - 659.104 PAR-F 
PY  - 2001///
CY  - New Delhi
PB  - Tata Mcgraw Hill
N1  - 1. Brand Building Consumer product advertising
2. Brand Building Consumer Durables Advertising
3. Brand Building Services Advertising
4. Brand Building Corporate Advertising
5. Brand Building Rural Inputs Advertising
6. Advertising Beyond Brands
UR  - https://books.google.co.in/books?id=b8r4ScFXRu4C&printsec=frontcover&dq=fcb-ulka+brand+building+advertising+by+parameswaran&hl=en&sa=X&ved=0ahUKEwjOrsLetajnAhVEw4sBHQwLDD8Q6AEIKzAA#v=onepage&q=fcb-ulka%20brand%20building%20advertising%20by%20parameswaran&f=false
ER  -