TY  - BOOK
AU  - Knapp,Duane E.
TI  - The Brand Mindset
SN  - 9780070532854
U1  - 658.827 KNA-T 
PY  - 2003///
PB  - TMH
KW  - The BrandPromise,The Brand Blueprint,Brand Culturalization
N1  - 1-The BrandMindset
2-An Introduction to the BrandStrategy Doctrine Process
3-The Brand Assessment
4-The BrandPromise
5-The Brand Blueprint
6-Brand Culturalization
7-Creating Brand Advantage
6-brandstrategycom

UR  - https://books.google.co.in/books?id=INLccrxNWJgC&dq=The+Brand+Mindset&source=gbs_navlinks_s
ER  -