TY  - BOOK
AU  - Sheth, Jagdish
TI  -  The rule of three : surviving and thriving in competitive markets
SN  - 9780743205603
U1  - 658 SHE-R 
PY  - 2002///
CY  - New York
PB  - The Free Press
KW  - Business & Economics / General, Business & Economics / Management, Business & Economics / Commerce, Business & Economics / Industrial Management, Business
UR  - https://www.google.co.in/books/edition/The_Rule_of_Three/1X3pafTP7KgC?hl=en&gbpv=1&dq=9780743205603&printsec=frontcover
ER  -