TY  - BOOK
AU  - Ries, Al
TI  - The 22 immutable laws of branding
SN  - 9780006531296
U1  - 658.827 RIE-I 
PY  - 2000///
CY  - London
PB  - HarperCollins Books
KW  - Business & Economics / Advertising & Promotion, Business & Economics / Consumer Behavior, Business & Economics / Development / Business Development, Business & Economics / International / Marketing, Business & Economics / Leadership, Business & Economics / Marketing / Direct, Business & Economics / Marketing / Industrial, Business & Economics / Marketing / Multilevel, Business & Economics / Marketing / Research, Business & Economics / Sales & Selling / General, Business & Economics / Marketing / General, Law / Intellectual Property / Trademark, Reference / Consumer Guides, Branding (Marketing), Business, Consumer behavior, Industrial management, Internet marketing, Marketing, Marketing -- Decision making
UR  - https://www.google.co.in/books/edition/The_22_Immutable_Laws_of_Branding/P78R-5OnaqsC?hl=en&gbpv=1&dq=22+Immutable+Law+of+Branding&printsec=frontcover
ER  -