TY  - BOOK
AU  - Pradeep Kashyap
TI  - The Rural Marketing Book
SN  - 9788177225587
U1  - 658.800954 KAS-R 
PY  - 2006///
CY  - New Delhi
PB  - Biztantra
KW  - Rural Marketing, Rural Marketing Research
N1  - 1- The Call of Rural Marketing
2- Rural Marketing 
3- The Rural Economy: A reality Check
4- Rural Marketing Research
5- Targeting Segmenting and Positing 
6-Product Strategy
7-Pricing Strategy
8-Distributing Strategy
9-Communication Strategy 
10- Innovation in Rural Marketing

UR  - https://books.google.co.in/books?id=fTGBFrny6rsC&printsec=frontcover&dq=Rural+Marketing+by++Pradeep+Kashyap&hl=en&sa=X&ved=0ahUKEwiQs4LhqfjkAhXIOI8KHS_DAQ8Q6AEILTAB#v=onepage&q=Rural%20Marketing%20by%20%20Pradeep%20Kashyap&f=false
ER  -