The Self Destructive Habits Good Companies

Contents
FOREWORD xxi
PREFACE xxiii
WHY DO GOOD COMPANIES GO BAD? 1
DENIAL THE COCOON OF MYTH RITUAL AND ORTHODOXY 19
PRIDE BEFORE THE FALL 45
PRIDE BEFORE THE FALL 45
When You Pioneer a Product or Service Nobody Can Duplicate 58
The Warning Signs of Arrogance 68
A NEARSIGHTED VIEW OF COMPETITION 133
The Clustering Phenomenon 139
The Warning Signs of Competitive Myopia 146
How to Break the Competitive Myopia Habit 157
RISING COSTS AND FALLING MARGINS 165
How to Break the Volume Obsession Habit 185
CULTURE CONFLICTS AND TURF WARS 199
When the Founders Culture Is Subsumed within a Larger

SUCCESS BREEDS FAILURE 75
SUCCESS BREEDS FAILURE 75
THE CURSE OF INCUMBENCY 105
Design Dependence 113
Service Dependence 119
The Warning Signs of the Territorial Impulse 214
THE BEST CURE IS NO CURE AT ALL 231
ENDNOTES 249
INDEX 263
Copyright