Managing Indian Brands

By:

Kumar, S Ramesh

Material type: Text

TextPublication details: Vikas Pub. 2008 New DelhiEdition: 2ndDescription: 354pISBN:

9788125913085

Subject(s):

1. Changing marketing Scenario 2. managing Product lines in the Present Day Context 3. Managing Brands Practice Oriented Dimensions 4. Consumer behavior and its Implications on Marketing Strategies 5. business to Business marketing : Need for a Conceptual Focus

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference		Link to resource	Not For Loan		6465ABS

1. Changing marketing Scenario
2. managing Product lines in the Present Day Context
3. Managing Brands Practice Oriented Dimensions
4. Consumer behavior and its Implications on Marketing Strategies
5. business to Business marketing : Need for a Conceptual Focus

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