Implementing Advertising Strategy

By:

Narula, Avinash

Material type: Text

TextPublication details: Merax Equity Printers 2008 New DelhiDescription: 376pISBN:

8190174110

DDC classification:

659.111 NAR-I

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.111 NAR-I (Browse shelf(Opens below))	Link to resource	Not For Loan		6194ABS

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Previous	659.104 PAR-B FCB - Ulka Brand Building Advertising	659.10954 CHA-I Indian Advertising : 1780 To 1950 A.D	659.111 KEL-A Advertising Media planning	659.111 NAR-I Implementing Advertising Strategy	659.133 SUT-A Advertising & The Mind of the Consumer	659.157 KAZ-A Advertising & Sales Promotion	659.2 HAY-C Corporate reputation, the brand & the bottom line	Next

1. Why this Book
2. Knowledge of Marketing Strategy
3. Promotional Structure
4. Important Concepts
5. Creative Concepts
6. Copy Headline
7. Body Copy
8. Colour
9. Printing Process
10. Paper
11. Fonts & text Formating
12. Visuals
13. design Concepts
14. Layout
15. Design Tips
16. Press Advertisements
17. Brochures
18. Posters & Hoardings
19. Advertising on Radio
20. Developing Your Website
21. Corporate Identification Programme
22. Campaign
23. Cost
24. Advertising

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